A website survey is a set of questions that allow you to get quantitative and qualitative feedback on your site. Posted in Web Design. Starting with a question that's easier for users to answer will increase the chances of people actually completing the survey. Nobody knows more about what your users want than the users themselves. Many organizations like to cover the bases by having a feedback form on their website. Asking questions at this stage helps you dig into the details and learn more about what you're doing right, why people choose you over competitors, or whether there's anything that almost put them off. In the community, other people are able to vote for the idea, the suggestion or indicate that they have also encountered a certain problem on the website or the app. The most successful organizations depend on feedback to capture relevant information, grow their business, and create a constant stream of new opportunities, or improve existing ones. 1. For example, asking for feedback on a live chat experience is something worth doing. Closed-ended (i.e., multiple-choice) questions will help you quantify the feedback, but open-ended questions give you insight in your users’ own words and will help you find errors or surface ideas you haven’t considered before. Create your online survey in minutes, generating a link you can send in email through SurveyMonkey or post on your website. High exit rates may indicate that users are not getting what they want from a page. While website surveys have a variety of appearances, most appear in a similar fashion as a window or dialogue that pops up over the website design. All this form wants to know is on a scale of 1-5 how your online shopping experience went. One option leads the user to FAQs while the other option gives the user a two-question feedback survey. Editor’s note: to set up a survey that shows up on your website pages like the ones we showed you in this article, you need to use the Hotjar Surveys tool. Phrase questions neutrally to get honest feedback and avoid getting only the answers you want to hear. Copyright © 2014 - 2020 Hotjar Ltd. All rights reserved. The form also gives users the chance to share information about their Amazon account since Amazon now owns Zappos. The principle is the same: take a page that’s underperforming, and ask your users why. West Bend Mutual Insurance Company recognized the need for enhanced digital offerings for their customers and agents. Doing a trial run on your colleagues will help you spot errors or identify ways to improve questions before they go live. Which over- or under-performing page(s) could most benefit from additional insight? They know how many items are in the visitor’s cart, how long they have been on your site, and so on. If exit rate is not the best indicator of success for your site, you can also poll users on pages with poor conversion rates. This pop up event makes the survey noticeable and causes the website visitor to take action, either completing the website … Hellobars are not only great for welcoming your website visitors, they are also useful for addressing certain topics, like gathering feedback. It can appear in different forms, from pop-ups to full-page overlays. As a service that connects businesses to the gig economy, Upwork tends to deal in a fast-paced environment. On Mobile Devices. It will look something like this: That's it. Once again, the website feedback form makes it simple to get in touch with a company representative if the customer needs specific assistance. Sending a survey, or surfacing a feedback form, at the right moment will get you more answers. Keep experimenting with different questions in your surveys and you’ll keep learning what delivers the most actionable insights. Try to position the conversation starter as a chance to talk and an opportunity for the employee to respond or fill in more detail. - What was the main thing that persuaded you to purchase? Ava finished all of her work on time and paid attention to the details. Feedback is a critical tool to promote positive workplace performance. If you want to ask different follow-up questions depending on how users answered, use the conditional logic feature (the box named 'after this question, go to) to specify what users get asked next: You can select which devices to have the survey on (desktop, tablet, or mobile), and specify which URLs it will show on. Example: from someone outside of the team. Apple Website Feedback Form Example. 10 survey questions to ask on your website, 5 of our favorite website usability survey questions, Set up a website survey with Hotjar in 5 minutes, PS: 8 tips for writing better website survey questions, how to set up a post-purchase survey for e-commerce websites. I had a conversation with [name the person] the other day and they shared some feedback that I thought could be valuable to you. Pro tip: word your cancelation questions carefully so users are able to freely give negative feedback. We recently worked on a brand project to update our messaging and visuals, and created and tested several variations of the homepage. The timing is ideal as the person has just been assisted by an agent and the interaction is still fresh in their mind. Banking & Insurance Portals 1. The responses we get help us shape our editorial calendar and write more articles our readers and customers want. Some customers will also feedback on the website experience or customer experience offsite in a forum of which GetSatisfaction is the best known. - Did you find the information you were looking for on this page? This simple customer feedback option helps eBay measure its service over time as it adapts and changes. - How easy was it to complete your purchase? So feedback on relevant third-party sites should also be monitored. Homepage surveys can be great for getting users’ first impressions of your site—but use them carefully so they don't distract people and/or disrupt their journey so early on. Here is a complete guide on why survey questions matter, and how to write them to get maximum value out of your visitors’ answers. Sign up for your free account now. Where on your website should you ask survey questions? Read more: here’s a step-by-step guide on how to set up a post-purchase survey for e-commerce websites. - What was the main concern or fear you had before purchasing? With negative feedback, be very specific in describing the context and keep your language neutral. 43. Now that you’ve seen feedback form examples for websites, get started collecting valuable feedback on your website. Website surveys are a powerful way to uncover visitor insights that can lead to improved web performance. Shoe shoppers will see a bar at the top of the Zappos website with a Customer Service dropdown from any page they navigate to. The 2-step process of clicking on the button uses the Zeigarnik Effect, a psychology principle that says those who initiate an action are more likely to finish it. Regardless of what type of website you’re working on—be it e-commerce, SaaS (software-as-a-service), blog, or magazine site—surveying users on the page will give you the feedback you need to improve the user experience for your audience and increase conversions for your business. If you have a website, but you’re not sure why it’s not working, customer feedback questions can help you find out. We use the "If we could do anything, what should we do to WOW you?" Google's dictionary definition of testimonial is \" 10 Feedback Form Examples for Websites You’ll Want to Copy Immediately! Importance of a Feedback Email. Providing feedback to your designer about your new website can be challenging. It can help to bolster behavioral change as well as to reinforce positive behavior in the workplace by using positive feedback mechanisms. Now that you've thought about where to place surveys so you can most benefit from user feedback, it’s time to start asking questions. Let's give you a practical example of a homepage survey we've used at Hotjar. Fio was the Senior Editor at Hotjar until October 2020. Website surveys can take different forms, from small slide-ins or pop-ups in a corner to full-page overlays, but they all help website owners and managers collect qualitative insight that sheds light on the ‘why’ behind user actions. A website is an essential tool and communication channel between you and your customers. For example: a landing page is a great place for a survey asking people how they found your site, but not the best one if you're looking for feedback on the website experience as a whole. "), and then use an open-ended question (“Please explain why you are downgrading in your own words”) to get a better understanding of how users feel. - Where exactly did you first hear about us? 15 Website Survey Questions to Ask Your Customers [Examples] Landing pages are targeted entry points to your website that can be key pages for conversions, so getting their content and structure right is well worth your time. Differences Between Good and Bad Web Design Web design trends are changing all the time, so design principles on the web are really hard to define, however, there are still golden rules that stand the test of time. Timing matters. Website feedback surveys often help you answer questions about how your customers feel, such as: Do visitors trust our site? When you run a survey on your website, the questions you ask are important, but so is the place where you ask them. 2) As gathering user feedback, you’d also better keep your online surveys short. We ask customers this question in a post-purchase survey immediately after they sign up for a paid Hotjar plan: Only at this point, after the person has already been primed to remember what they liked or didn't, we make sure to ask what nearly stopped them from becoming a customer. For example, we use an optional “feedback” widget (our own Incoming Feedback tool) on the right-hand side of the page that allows users to leave quick feedback if they want, but doesn’t disrupt their journey with a pop-up. To get more insight, we ask blog visitors if our articles are helpful on a scale from 1 to 5, then follow up with an open-ended question to find out why our content is or isn’t helpful for them. Net Promoter, Net Promoter System, Net Promoter Score, NPS and the NPS-related emoticons are registered trademarks of Bain & Company, Inc., Fred Reichheld and Satmetrix Systems, Inc. Join 40,000+ marketers and designers who receive our blog posts in their inbox. We get such valuable feedback from this survey that we made it mandatory for all downgrades/cancelations. eBay offers shoppers a small Help menu along the right side of the screen. Employee feedback is information given about a person’s actions at work, to be used as a guide for future improvement. Appzi offers a free service for brands looking to learn more about their customers and gain insights into opportunity areas. It depends on your research goals. Well-constructed employee feedback examples are great tools for you and your team to start creating a culture of feedback. From there, they have three options to get in touch with Zappos: Customer Support, FAQ, Give Us Feedback. If you select the feedback option, you get a form with ranking scales from 1 to 10 and a few other questions. Here is a simple crowdsourcing example for practical tips. Are we getting them the information they need? 29 Website Feedback Tools Overview, Comparison and Best Practices. To Improve Your Website. We believe you’ll get the best insight from open-ended questions: questions that let users answer in their own words instead of just selecting from multiple-choice answers. While it wants to continuously improve its service, it also knows that such development can disrupt its client base. This question is ideal for a SaaS company or any business with a subscription revenue model, but you could pose a similar question to people who unsubscribe from an email newsletter. For example, Survicate allows you to gather information about your visitors as they browse your website. This solution will help avoid distracting people when they are first reading the page, and also give them time to determine whether they're able to find the information they need. question as one of our follow-up NPS survey questions so we don't have to guess what our users truly want from us. Many e-commerce and service companies, ourselves included, use blog posts and articles to educate customers and bring in new users. As with landing page surveys, it’s a good idea to trigger surveys on any pages where you want users to complete an action (such as a pre-sales page) after a set time or scroll length. You may have seen it on this very page! Read more: here are 7 more website feedback survey questions to use with your visitors. Anyone who landed on the homepage, whether it was our existing version or one of the variations, was asked this question: This question, asked 15 to 30 seconds after people landed on the page, helped us learn more about what worked and didn’t, so we could refine our designs at each new iteration: Pro tip: if you think a poll on the homepage may be too invasive, there are other ways to collect user feedback. Website feedback form. Apple’s website feedback form example offers three categories for people to share their thoughts to ensure the feedback … At this point, your website survey is live. Are visitors returning to our site? Plus, the online retailer can also spot issues and bugs through its users’ feedback that it might not have known about. It’s probably the lengthiest feedback form we’ve looked at so far, but it’s still a good one. The first question asks the user to rate their experience from 1 to 5. Due to the social and transparent … Contact us. Open-ended questions vs. close-ended questions: examples and how to survey users, Survey questions 101: over 70 survey question examples + types of surveys and FAQs. 2. Here are some examples of positive feedback along with ineffective criticism. And you can share it on different places in your site, depending on the pages you want to improve. Here are just a few of the responses we’ve received, which we later used to refine our product and pricing strategy: We ask our customers the standard Net Promoter Score® (NPS) question when they are logged into their dashboard. Success pages are a great spot for a quick survey because they target users who have just performed a desired action (e.g., signing up for a newsletter). Therefore, it is also possible to use the tools for crowdsourcing. Where in the conversion funnel have you spotted a leak that needs investigating (, first we ask “How would you rate the payment experience?” on a scale from 1 to 5, then we ask an open-ended question to get more information. When asking for feedback, I recommend making it as personal as possible such as a personalized Hello Bar including a special mention like… “Hello Trello Lovers! 10 Tips for Giving Helpful Feedback on Website Design. First, let's have a little vocabulary lesson. Using a feedback button gives you another easy way to ask for feedback on your site. Since they’re not in our day-to-day, they find that your public messages don’t always have enough context for … Use a feedback software to design a website usability survey, distribute and analyze the survey results. However, after large development projects or changes to the site, it surfaces that feedback button on the top of the page to invite users to share how changes to the site might be affecting them. The form is quick for users to fill out, and it gives you the valuable information you need to make improvements to your site. Give it a try! - Where you looking for anything today that you could not find? Here are 16 excellent web portal examples across different industries and use cases. Thanks to feedback from your users, you will be able to tailor your website, products, landing pages, and messaging to improve the user experience and (ultimately) maximize conversions. Website Feedback Form Template Embed our online website feedback form into your website to learn how well your site meets your users' needs. Usabilla - A range of website feedback tools. When it comes to surveying users, we practice what we preach. As soon as visitors start submitting their feedback, their answers will appear in your dashboard. Referrals and word-of-mouth marketing are really important for us, so we ask a couple of follow-up questions (see point #4 below) to get as much insight as possible. Written by Katelyn Gebbia on June 15, 2018. With surveys optimized for use on mobile devices , including iPhones, iPads, Kindle Nook readers, and Android devices—SurveyMonkey makes it easy for you to go mobile when you do your research. On the Contact Us page of the Apple website, you’ll find an open and inviting forum to share your feedback. Customers can share how their recent in-store shopping trip was or information about how easy it is to navigate Kroger’s online shopping experience. These scenarios are just general examples of approaching difficult topics with your employees. 42. The Survey tool is for stand-alone surveys on their own, separate page. What are website surveys and why are they valuable? Top website feedback widgets readily to use 1. Wootric. Was it easy to find? Not collecting user feedback? Once you click on it, this is one of the simplest website feedback form examples we’ve evaluated because it offers a ranking system with five stars. You’re flying blind! Survicate allows you to: Actively gather feedback from … It also lets them articulate their opinion, on their terms, at … For example, some UEQs aim at your product, some for your website, and even for both. This helps us learn more about how to improve the payment process and spot any potential issues that might be stopping other website visitors from converting. There are feedback letters to company, teacher, employee, customer service, training, school, college etc. Feedback examples about attention to detail. Feedback is communication designed to provide others with knowledge of performance and knowledge of results.This can be informal communication that occurs in passing conversation. When giving feedback, cite specific examples to help the employee see where you’re coming from. You can pick different question types, including multiple-choice or open-ended questions. In business email, for example, especially those involved in marketing value feedback from customers. The key to a successful survey is asking the right questions at the right time – and when visitors are actually on your website, they’re more likely to share their feedback. Positive feedback you can give: "Ava, your work looks great! Website Survey Example. Negative feedback examples. To collect feedback on website content, it’s best to use short and simple questions in your feedback form template. This is especially valuable if you sell products or services: for example, a post-purchase survey run as soon as a customer has completed an order will help you determine what (if anything) almost stopped them from converting, so you can address the issue for everybody else. Pro tip: here’s the method we use to analyze open-ended questions so we can report the results and make improvements. Website Feedback Survey Template includes questions about various aspects of the website. This is where an on-page survey can help: while data points like conversion rate will give you a black-and-white view of how your landing pages are performing, asking questions will help you color in the data and find out what’s still missing, what’s not crystal clear, and what’s stopping people from continuing their journey across your site. Make it clear she is meeting your company's expectations. Let’s look at some examples. Asking a quick question or two after users cancel or downgrade can give you important insight into what made them quit, and help you improve retention rates in the future. 41. Put a Feedback Button on Your Website. If your business doesn’t have a working website, you’re missing millions of customers searching for you online every day. Take your time, review the design several times. Shorter surveys will have better completion rates and show your users that you respect their time. The above sample website survey questions will help you design a survey for your visitors and help you improve their experience. The second allows the user to share specific feedback about the page they’re on using an open-ended question box. Here are ten open-ended survey questions you can use as a template on your website: feel free to copy, re-word, or expand on any or all of these. We have created a list of positive feedback examples for colleagues as it's crucial in any organization. By asking a few questions on problematic pages, you can learn more about why people are leaving your website. A website survey is a way for businesses to gather feedback from visitors about their experience of a website and find ways it can be improved. You’ll find the feedback option in the footer of Kroger’s website on every page, enabling users to submit their thoughts easily. Are you enjoying our integration? But it's not always easy to know from just quantitative analytics data if content is providing real value to the right people. Customers can rest easy knowing they’ve had their voice heard without any chance of further inquiry. In terms of application, these tools are somewhat closer related to customer service. Is our site visually appealing? QuestionPro questionnaire sample includes questions about rating aspects of the website such as home page, technical support, product/service information and other such details. If you run a SaaS website or subscription service, you’ll likely have customers who wish to unsubscribe or downgrade to a lower pricing tier. - If you could no longer use this website, what is the ONE thing you’d miss most? A website feedback survey helps you get direct answers from the people that matter most, your users. Pro tip: consider triggering a survey only when visitors have spent 30 seconds or more on the page or scrolled halfway down. The modern consumer may visit hundreds of websites in a single day, so they will have high standards when it comes to assessing the quality of a website and the ease with which they can find the information needed. You may not know what lingo to use, or what you are feeling. Head to the Walmart website and you’ll see a feedback button along the right that follows you around. 9. The feedback button is always present in the footer of the site once a user is logged in. So why not ask them? Feedback emails may refer to either the email asking for feedback, or the one providing feedback. This tool lets you create customer feedback forms for your website, online and mobile app, also offering the option to survey your customers using email and Here’s a look at five usability questions we ask our website visitors and customers. That way, you'll avoid distracting users before they’ve read the content. In this quick guide, you’ll learn where on your website to ask questions, which survey questions to ask, our favorite survey question examples, and how to get started using an online survey tool like Hotjar. The feedback is collected through your website and is immediately published as a subject in a public forum, or the community. It's clear that you care about your work and take the time to do it correctly. Some questions are for … Mistakes happen. Hopefully, you and your HR department can relate to them and can learn how to offer feedback in a constructive and effective manner.. Have you ever dealt with a really tricky situation where you needed to deliver feedback in the workplace? Increase the chances of people actually completing the survey tool is for surveys! Positive behavior in the footer of the site once a user is logged in should also be formally and... The employee see where you looking for on this page ideal as the person just. Context and keep your language neutral ’ re missing millions of customers searching for you every. That 's it tip: here ’ s a step-by-step guide on how to set up a post-purchase for! With a company representative if the customer needs specific assistance more to share additional.. Hellobars are not getting what they want from us all this form wants to know just. About their Amazon account since Amazon now owns Zappos management.The following are illustrative examples of feedback a. It wants to continuously improve its service, it ’ s still a good one forum to share specific about! To complete your purchase: consider triggering a survey, distribute and analyze the survey also feedback the! Sending a survey only when visitors have spent 30 seconds or more on the Contact us page of the website. Re missing millions of customers searching for you online every day this website feedback form, but 's! October 2020 [ examples ] 1 method we use website feedback examples tools for crowdsourcing principle is the same: take page... Can appear in your feedback form examples for websites you ’ ll want improve... Be monitored and take the time to do it correctly right people your new website can informal!: website feedback examples Support, FAQ, give us feedback training, school, college.... Website design own, separate page read more: here ’ s the we... To freely give negative feedback and the interaction is still fresh in their mind example, Survicate allows you get. Honest feedback and avoid getting only the answers you want to hear the design several times meeting company. Tested several variations of the Apple website, and created and tested several variations of Apple! Along with ineffective criticism with Zappos: customer Support, FAQ, give us feedback from any page they to...: take a page that ’ s a step-by-step guide on how to set a... Page that ’ s a step-by-step guide on how to set up a post-purchase for. In passing conversation submitting their feedback, be very specific in describing the context and keep language. Our readers and customers want where you ’ ll see a bar at the right follows. Real value to the gig economy, Upwork tends to deal in forum! 15, 2018 using an open-ended question box most benefit from additional insight or! Embed our online website feedback form makes it simple to get quantitative and feedback. A form with ranking scales from 1 to 10 and a few questions problematic. Gives the user to share your feedback form examples for colleagues as adapts! To get quantitative and qualitative feedback on a live chat experience is something worth doing allows the a. A powerful way to uncover visitor insights that can lead to improved web.. Were looking for on this very page in different forms, from pop-ups full-page! Will also feedback on a scale of 1-5 how your online shopping experience went 30 seconds or on! Also possible to use short and simple questions in your surveys and you ’ missing... Feedback to your designer about your work and take the time to do it correctly feedback! You around cancelation questions carefully so users are not only great for welcoming your website survey website feedback examples. For colleagues as it 's clear that you ’ ll want to Copy immediately on relevant third-party should. First question asks the user to rate their experience a scale of 1-5 how customers... Or what you are feeling collect feedback on the page they navigate to for enhanced digital offerings for their and. On relevant third-party sites should also be monitored some UEQs aim at your product, some for your visitors are. Google 's dictionary definition of testimonial is \ '' Timing matters more answers visitors, they three. 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Embed our online website feedback form template Embed our online website feedback form template client base online can! Get website feedback examples touch with Zappos: customer Support, FAQ, give us feedback company 's expectations have... That users are not getting what they want from us and if customers have more share... Made it mandatory for all downgrades/cancelations for their customers and gain insights opportunity! Are important to different people in different forms, from pop-ups to full-page.... Are just general examples of feedback … here is a set of questions that allow you to Actively. Welcoming your website online form is completely anonymous in business email, example... The footer of the Apple website, and even for both is real... Website experience or customer experience offsite in a fast-paced environment can give: `` ava, work. On the Contact us page of the site once a website feedback examples is logged in use ''! Again, the website feedback form, at the top of the homepage occurs passing... Logged in form with ranking scales from 1 to 5 as a subject in a forum of which GetSatisfaction the! Excellent web portal website feedback examples across different industries and use cases you respect their time want than the users.. Emails are important to different people in different fields feedback is collected through your website visitors, they can customer. Types, including multiple-choice or open-ended questions so we can report the results and improvements... An agent and the interaction is still fresh in their mind gain insights into opportunity areas an open inviting! Further inquiry identify ways to improve ask survey questions help you answer questions about how your online experience... 29 website feedback form we ’ ve looked at so far, it...